Best Analytics Tools to Measure Social Media Success

by Unknown September 17, 2018

Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels.

Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea of interacting with strangers, social media is a challenge for many. However, it’s essential to engage with your customers on a personal level. It’s what the modern customer expects from a brand or business and social media is the best place to do it.

One of the main reasons some companies standout in terms of their social media presence is because they understand what content people want. It all comes from data they have received and analyzed in the past, allowing the companies to adjust and improve upon the kind of content they share going forward.

As such, you need to get your hands on some of the best tools for measuring social media success. With these tools, you can look back to see what the engagements levels were on certain posts, then restructure your strategy to focus only on the content that performs well.

The 5 Best Tools to Measure Social Media Success

Google Analytics

“Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.”

One of the tools that often gets overlooked in terms of social media insight is Google Analytics. Sure, it’s a great app for checking to see where all of your web customers are coming from, but what about how those same customers interact on Facebook or Twitter?

What’s cool is that Google provides options for establishing social media objectives and goals for your website. Therefore, you can check back to see if you reached these goals and make changes to continue improving. Network referrals are key to seeing whether or not your social media posts are making money or generating leads for your business. For example, you can analyze the extent that Facebook drives traffic to your website. Sessions are tracked after someone clicks through to your website from a social media network, so you can evaluate how long customers stick around for and if they contact you, or buy an item from your site.

Analyzing social media metrics within Google Analytics

Check out Google Analytics

Kissmetrics

“Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team.”

Kissmetrics offers an entire suite of website monitoring tools, but the main area we want to focus on is the social media module. The whole point of Kissmetrics is to fully understand the ROI for each of your visitors. You can track individual customers and see when they leave your site, or consider grouping your customers into particular batches.

ROI can be tracked from places like Facebook, LinkedIn, Twitter and Instagram. The best part is that once a customer is attributed to a particular social media site you have the ability to track the whole customer lifecycle. For example, if you gained a visitor from Facebook it would register when they come back to your site and if they are looking to buy something. In addition, you can view if they’re a repeat buyer.

Check out Kissmetrics

ViralHeat

“Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.”

Viral Heat serves as an enterprise social media tool, and it allows for monitoring, publishing, analysis, and engagement. You get to review trends and evaluate key insights when someone visits your site from a social media network. The standout feature is the one that helps you find relevant content for sharing on your social profiles when you don’t have content of your own to share.

In addition, it lets you schedule and manage all of your posts from the comfort of one dashboard. So, if you’d like to schedule all of your posts a month in advance, it’s completely possible. After uploading a post, you can go back to evaluate each one to see which of them were most effective.

Analyzing Twitter metrics within ViralHeat

Check out Viral Heat

Klout

“Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.”

Every company should be registered with Klout, since it’s free and it provides a true score of how well you’re doing on all of your social media accounts. It all starts with recommended content, which you share with your followers to get a reaction.

Based on your follower counts and reaction, your score goes up or down. Tracking things like re-tweets and likes adjusts your Klout score and encourages you to work on better content.

Check out Klout

Hootsuite

“Enhance your social media management with Hootsuite, the leading social media dashboard.”

The most widely used platform for managing social media on the planet, Hootsuite was created by Ryan Holmes back in 2008. The app has some of the best social media scheduling and management features you can find on the market. Not only that, but the reports are beautiful for when you’d like to evaluate what went right (or wrong) in the past.

The social insights deliver real-time results, with charts and metrics telling you how many people are engaging with certain posts. In addition, it alerts you when trends are taking off, allowing you to take advantage of news that is getting talked about a lot online.

Analyzing social metrics within the Hootsuite dashboard.

Check out Hootsuite

Important factors to start your Entrepreneurial Journey

So you want to start a business – congratulations! Once you get over the initial excitement, it’s time to break down the process of launching your startup into manageable chunks.

You might get overwhelmed with the sheer number of items on your to-do list. But not to worry; I’ve broken down this startup checklist into the primary tasks you need to do now, and those that you can defer until later.

What You Need to Do Now

Do the following tasks either before launch or during the early days of your startup.

1. Determine viability

Be brutally honest. Your startup needs to be something you can make a profit doing or delivering. Ask yourself: would you buy it? Run the numbers: will customers pay enough so that you can cover costs and make a profit? Here is a list of 29 more questions to ask.

2. Create a business plan

It’s easy to convince yourself that you don’t need a business plan, but creating a business plan with financial projections forces you to think through details. Keep your plan a living breathing thing that you revisit and adapt regularly.

3. Figure out the money

Most startups take a lot more time to get off the ground than you expect. Know where your living expenses for the first year will come from (savings, a job, spouse’s income, etc.). If you need financing for the business start investigating as soon as possible.

4. Get family behind you

Spend time to make sure your spouse and other close family ‘buy into’ your startup. You’ll have enough challenges without resistance from family.

5. Choose a business name

You want a name that will stick in your target audience’s heads. And it shouldn’t already be taken by another company. Do Google searches and use a corporate name search tool to see if the name you have in mind is unique. Check at the state and Federal level.

6. Register a domain name

Get a matching domain to your business name. An AOL email address or a website with free hosting and a name like mysite.wordpress.com makes it seem like either (a) you are not running a real business or (b) you don’t plan to be around long.

7. Incorporate / figure out legal structure

Incorporating your startup can protect your personal assets. Talk over structure (corporation, LLC, sole proprietorship) with your attorney and accountant.

8. Apply for an EIN

An Employer Identification Number (EIN) helps you separate yourself from your business. You’ll need it if you plan to incorporate your business or open a business bank account. Plus, with it you can avoid giving out your social security number (an opening to identity theft). EIN numbers are free; apply online.

9. Investigate and apply for business licenses

You may need one, if not several, business licenses for your startup, depending on your industry and where you are located. Most licenses are at the state or local level. Here in the United States, the SBA has a helpful business license and permits tool.

10. Set up a website

Get your website up and running as soon as possible. Today, it’s necessary for credibility. Even if your product is not yet built, you can start with company information.

11. Register social media profiles

Getting set up on the major social media channels (Facebook, LinkedIn, and Twitter, to start) will make marketing on them later easier. Also, it’s important to reserve your brand as a profile name. Try Knowem.com to reserve the names.

12. Start your revenue stream

Start generating revenue as soon as possible. At the early stages of a startup there is never enough money – resist the temptation to wait until things are “perfect.” Oh, and get your lawyer to create any customer contract forms necessary.

13. Rent retail or office space

If you’ve got a brick-and-mortar business, you’ll need to sort this out early. If you plan to run a retail business, pay attention to foot traffic, accessibility, and other factors that will affect the number of people that will walk in your store. EXCEPTION: If you don’t have a brick and mortar or retail business, then hold off renting an office as long as possible to avoid saddling your startup with lease payments.

14. Order business cards

As a startup founder, you’ll be doing a lot of networking, so order plenty of business cards. They are inexpensive enough that you can reorder them later if things change. Without cards you lack credibility.

15. Open a business bank account

It’s all too easy to use your personal bank account to pay for business expenses, but it becomes a gnarl to untangle later.

16. Set up your accounting system

Once you have your bank account set up, choose an accounting program. Start as you intend to go. Few things will doom your business faster than books that are a mess.

17. Assign responsibilities to co-founders

If you have one or more founders, it’s imperative that you decide who will do what up front. Put it in writing. Co-founder disagreements can destroy your business.

What You Can Do A Bit Later

While you don’t want to put off these tasks too long, they don’t need to be checked off your list before you launch.

18. Upgrade your Smartphone and choose apps

As an entrepreneur you are going to be on the go – a lot. I can’t emphasize enough how useful a good phone with good business apps can be, in running your startup. Get a credit card swipe device to accept payments, too.

19. Find free advice

Your local SBA office, SCORE, and other small business resources can provide you with free advice, access to business templates, and other tools.

20. Consult your insurance agent and secure coverage

Depending on the type of business you’re starting, you may need insurance of one kind or another, like liability, workers’ comp, or health insurance, especially if you hire full-time staff.

21. Hire your first employee

Depending on the type of business you have, you may need staff from day one (retail) or you may be able to outsource to freelancers, interns, and third-party vendors for a while (service and tech businesses). Just remember, trying to do everything yourself takes you away from growing the business.

22. Line up suppliers and service providers

Finding a good source of inventory is crucial, especially in certain types of businesses (retail, manufacturing). Beyond inventory, line up good reliable suppliers and service providers so you don’t have to sweat the details.

23. File for trademarks and patents

The best thing to do is consult an attorney early about the need for patents, especially. Get the advice early. Then you may be able to defer filing for a while, depending on the nature of your business.

24. Work your network

Reach out to former co-workers and colleagues, as well as friends and family. Don’t pressure them to buy your products or services. Instead, tap into them for introductions and help with other things on this startup checklist.

25. Don’t waste time on “partnerships”

Be careful about wasting time on “business partnership” discussions. Your business won’t be attractive to potential partners unless and until you start making headway. Focus your precious time to make sales and get customers.

26. Refine your pitch

You need a good elevator pitch for many reasons: potential investors, customers, prospective new hires, bankers. If you can’t persuasively and clearly pitch your business, how can you expect key stakeholders to buy in?

27. Refine your product and marketing and sales approach

As you go along you will learn more about the marketplace. Use customer feedback to refine your product and service offerings, and your go-to-market approach.

28. Secure your IT

Whether you’re running a tech company or not, you likely have sensitive data on computers and devices that you want protected. Protect it from intrusions and disasters. Back it up! IT problems can derail a fledgling company.

29. Get a salesperson or sales team in place

In many startups the business owner starts out as the chief salesperson. But to grow you need a dedicated sales function, so you can focus on activities other than day-to-day sales.

30. Get a mentor

It’s all too easy to work “in” your business rather than “on” it. As Michael Gerber tells us in The E-Myth, we need to be working “on” our businesses if we want them to grow and flourish. A mentor who has succeeded in your industry can provide you with priceless advice and serve as a sounding board.

Your checklist might be longer than this, but organizing what needs to be done before you launch and what you can take care of down the road makes it easier to prioritize your tasks.

Custom Web Design vs Website Templates

by Unknown September 10, 2018

Many business owners don’t really understand the difference between having a custom web design done and using website templates. In this article, we’ll look at both ways of having your website built and the costs involved.

Custom Web Design

Many think having a custom web design is too expensive but let’s look at the advantages of hiring a web designer over using a free website template or purchasing one.

Benefits of custom web design:

Unique design.

With a custom web design it is created just for your business. Your website will be different from anyone else’s.
By hiring the right web designer, it will be constructed so it is search engine friendly.

How the background coding of your website is done will influence your success in the search engines.
The website will be more adaptable to your company’s needs.

If you have done your website planning, you will have a list of features you wish to have. By prioritizing this list of website features, you will give the web designer an idea of what to accommodate for in the future if your current budget doesn’t allow all the features to be implemented from the start.
Scalability.

Just like adaptability, if you have planned what you want in the future for your website, a good web designer will take this into consideration as they select the technologies to use while building the website.

Other points to take into consideration when deciding if custom web design is for you are:

Are you planning to maintain the website yourself?

If you do not intend to learn how to code a website (or have someone on staff that can do this well) then you are going to have to request that a content management system is incorporated into the web design. There are limitations on some content management systems so be sure to review our Choosing a Content Management System article so you ask all the right questions about the proposed content management system the web designer is planning on using.
Are you permitted to use the graphics created for the website for other purposes?

The website design should incorporate your company’s branding. If you have already established your company branding, then that branding should be incorporated into the website.

For a business that hasn’t established a branding or is undergoing a revamping, then you are going to want to know if you can use the graphics on the website elsewhere, like your letterhead, brochures and signage to mention a few. This will increase the price of the custom web design, but then you will have everything match.

Another idea if considering a custom web design is, just have a template made incorporating the website theme. You can then, if you have the skills, recycle the template theme to create the web pages for your website.

Website Templates

There is a misconception on how beneficial and economical using free website templates or purchased website templates is. Let’s look at some points about website templates:

Website templates are good for:

Getting inspiration on colours, layouts and features.

You cannot have your web designer copy these, but they do give the web designer an idea of the look you would like.
Very low budgets where you need to get up and running as soon as possible.

If budget is holding you back from getting your business up on the Internet, then maybe a website template might be the way to go.
Shorter development time.

It would appear that using a website template would include a shorter development time required for your website. Not really, read on.

Now onto other considerations when choosing a website template.

Using website templates do have some downfalls:

There is going to be a tonne of other people using the same template.

Unless you pay the “Exclusive” price for the template, the template website is going to keep selling that same template to anyone that comes along. Keep in mind, even if you pay the exclusive price, there are others who have bought the template prior to you and they still have the right to use it.

If it’s a really appealing template, there may be lots of other people who have already bought that very template.
You will be limited on the customization of the website template.

Without web page coding skills, you are still going to have to either spend the time and money to learn how to code a web page or hire someone to help you.

Some templates are laid out very specific. Meaning if you incorporate your own graphics or have extensive content, the template could break.
Some website templates are not built to be search engine friendly.

As explained above, it is important how the background coding of your website is done. If not done correctly, it could hurt your marketing efforts on the internet.
Antiquated coding.

If the website template uses antiquated coding, it might not work in all browsers.

Browser-specific features are another sign of antiquated coding.

Custom Web Design or Website Template?

When deciding if a custom web design is a way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.

In either case, you are still going to have to do some work to get up there in the search engine results. Having a website that looks nice is only part of the internet marketing package. You will have to research the phrases that your target audience would type in the search box to find you then incorporate those phrases into the content of each of your pages.

To maintain or build the website yourself you are going to have to invest some time (and money possibly) into learning all there is to build a web page.

Now, sit down and figure out exactly how much each method of building the website is actually going to cost. Include the time it is going to take you learn whatever you need to learn to use a website template and compare that to the cost of a custom web design where you will have time to market or build your product in the same time frame.

10 Common Website Design Mistakes need to avoid

by Unknown September 27, 2017 Custom Design Templates Pebble Softwares Website Design and Development

Creating the perfect website for your small business is about much more than simply picking the right domain name and pictures. Companies must instead be able to include practical information about their business while also avoiding common mistakes that often plague websites.

"Small businesses need to be represented in those consumer online searches even if they don't actually sell products or services online". "However, just having a website isn't enough. If a website isn't appealing or functions poorly it could hurt a business more than help it."

1. Avoid Complicated Web Design

"Don’t use every technical trick and all the bells and whistles you can fit into your website,"If your website doesn’t load quickly and accurately in a visitor’s web browser or mobile device, they’ll leave and might never return. Choose design elements that enhance your site rather than damage the user experience. Less is more when it comes to Web design."

2. Avoid Overflowing Content

"Research shows that you have just three seconds to communicate your message on a web page to visitors before they’ll click away"."Oftentimes the first thing you will want to do is fill up the page with text, photos and as much information as possible. By doing this you commit the deadly mistake of overkill and end up sacrificing quality for quantity. Instead, make it clear through your website messages that you specialize in one type of business, product or service. Determine your niche and become the go-to business for that niche. Complement this message with clean and relevant images. You want the website to be a simplistic guide, easy to follow and useful."

3. Don't Look Like Your Competitors

"Copying your competitors is dangerous"."You have got to find a way to stand out from the competition! Create your own messages, reputation and strategies, and allow those unique aspects of your business to shine in your website design, promotions and communications. You need to stand out from the crowd, not blend in."

4. Failing to Use Responsive Design
Since over forty percent of modern searches are conducted on smartphones and tablets, having a website that can display properly on those devices is of paramount importance for businesses. However, recent estimates show that less than seventeen percent of the world’s 876 million websites have been created with responsive web design. Since Google introduced a search update that penalizes non-responsive sites in mobile searches, this is a major problem for those who generate leads online.

5. Relying On a Free Website Builder
Numerous companies offer “drag-and-drop” website building apps that claim to allow users to launch a new website in minutes. The problem with these types of services is that each design facet adds dozens of lines to the back-end code and makes the site load slower. Over time, this can lead to serious performance issues and countless errors.
If budget restrictions are a problem, then consider purchasing a premium theme that already has the look and style of your ideal website. There are thousands of talented developers at Pebble Softwares that can lightly and cost-effectively customize a theme.

6. Forgetting About Actual Design Elements
Some businesses are also guilty of either going completely overboard or flat-out ignoring the design elements of their website. Too many customization can lead to the same issues talked about in the previous topic, plus it can distract the reader from the actual content. Minimalist websites with very few design features can also be a turn-off to visitors though, so finding a balance is essential.
This same concept applies to photos, videos, banners, and other types of graphics as well. For most websites, the entire page should be designed to lead the consumer’s eye towards making a favorable action (opting in, requesting information, making a purchase, etc.).

7. Poor Use of Headers, Sidebars, and Footers
People often assume that heading areas, footers, and sidebars are designed exclusively for advertisements. However, it’s a big red flag when a webpage displays a high number of ads and banners, especially when there’s little content to go along with it. These areas can be much better utilized for additional navigation within the site.
Now, that’s not to say that it’s wrong to place a banner across the top of the page advertising a special promotion. This only means to remember the importance of design and balance throughout the site.

8. Not Capturing Customer Information
While some sites may have too many ad placements, other domains might spend countless hours and advertising dollars driving customers to their site, only to fail at capturing a sale or even a lead. The odds are strongly against that missed customer returning on their own, which means that even more revenue needs to be invested in re-targeting campaigns or other strategies to win back the customer. Some corporations waste millions per year trapped in this vicious cycle without ever actually capturing the consumer’s information.
This problem can be largely eliminated by creating a homepage opt-in offer that will appeal to your visitors. It can be something as simple as an instant discount or free shipping on retail sites, while others may want to offer an appealing freebie or a contest giveaway.

9. Dealing with Broken & Poorly Optimized Pages
There’s nothing worse than clicking a link and seeing “Page Not Found,” especially when it comes to a product or landing page. In other cases, the page may still exist but not display properly due to a site conflict or a broken plugin. Some websites also lose potential conversions by neglecting their product descriptions and failing to provide enough information. Any of these mistakes can have a huge impact on a business’s bottom line.
The only way to avoid these issues is to actively have eyes on your website—whether it’s an engineer, a QA specialist, or through direct feedback from customers. There are tools that can assist in locating and solving some of these issues, but it still requires a hands-on approach with a system in place for diligent bug reporting and eliminating problems.

10. Don't Just Build and Wait

"Getting traffic to your business website is not as simple as the famous line, 'If you build it, they will come"."In order to drive traffic to your website you have several options, you can advertise on sites like Google or Facebook, or you can join online conversations happening on blogs, Twitter, Facebook and LinkedIn."

"By publishing comments and sharing your own expertise, you can post links to your relevant content. It takes time to build credibility in search engine keyword results. It certainly doesn’t happen overnight and will take some proactive measures on your part. You can also join affiliate programs, send emails, newsletters and partner with other sites and businesses to find traffic-sharing opportunities."

Mystery between the difference in Static & Dynamic Websites

by Unknown June 19, 2017 Custom Design Templates Pebble Softwares Website Design and Development

There are many static websites on the Internet, you may not be able to tell immediately if it is a static or dynamic website, but the chances are, if the site looks basic and is a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence. Here at EDinteractive web development, we can advise or help to develop both static and dynamic websites.

Advantages of static websites

Quick to develop
Cheap to develop
Cheap to host

Disadvantages of static websites

Requires web development expertise to update site
Site not as useful for the user
Content can get stagnant

Dynamic sites, on the other hand, can be more expensive to develop initially, but the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be content management system, e-commerce system, bulletin/discussion boards, intranet or extranet facilities, the ability for clients or users to upload documents, the ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites

Much more functional website
Much easier to update
New content brings people back to the site and helps in the search engines
Can work as a system to allow staff or users to collaborate

Disadvantages of dynamic websites

Slower / more expensive to develop
Hosting costs a little more

Summary

Many sites from the last decade are static, but more and more people are realising the advantages of having a dynamic website. Dynamic websites can make the most of your site and either uses it as a tool or create a professional, interesting experience for your visitors.

This article aimed to tackle some of the questions faced by website owners. If you’d like to comment on this article or have any questions, please contact us.

How to create an optimize Mobile friendly Blog

by Unknown June 19, 2017 Blog Pebble Softwares

If you’re a blogger already or even contemplating creating your own blog, don’t go any further until you’ve read this: your blog has to be optimised for mobile users. In today’s mobile-centric world, you’re never going to be able to build a successful blog without excellent mobile optimisation.

In fact, basic optimisation isn’t going to cut it anymore. Readers not only expect but demand flawless optimisation, and not doing so is one of the biggest mistakes you can make with your blog. Back in 2015, Google even decided they were going to penalise websites that aren’t mobile-friendly. In the spring of that year, new Google updates pushed sites downward in search engine results in they didn’t have mobile-friendly pages. That algorithm update has put mobile responsiveness even higher on the priority list for most bloggers.

Even if your content is amazing and your standard version of your blog is impeccably designed, you will never maximise your success if you don’t optimise your site.

Below is a guide to help you develop a blog that’s going to appeal to mobile readers and be flawlessly executed across devices.

Select the Right WordPress Theme

Whether you’re building a new blog from scratch, or you’re making updates to your existing blog, take the time to choose the right WordPress theme. It can be overwhelming enough to pick a theme for WordPress, and even more so when you’re putting so much focus on making sure it’s going to be optimised across devices, but if you do choose the right option, your site is ultimately going to be so much better.

When you’re choosing a WordPress theme, it needs to not only be responsive in general but think about how your readers are going to see your content. Who are your readers? Are they going to be using their mobile device to read large amounts of content, or is your blog more visually driven?

Another consideration is whether or not your theme is going to make your site slow. If you choose a theme that’s beautifully designed but makes your blog slow, it’s going to be a disaster, particularly for mobile users. It is even problematic regarding your SEO and rankings, as Google prefers to rank faster websites higher in the search results.

If you’re worried about the speed of your site, there are other things you can do in addition to choosing the right theme. Some of these include ensuring your blogging software is always updated with the latest version, using browser caching on your site, and eliminating any plugins you don’t need.

Test Your Theme

When you’re in the initial stages of learning how to create a new blog, you’ll quickly find that it’s important to test your theme before you make a final decision. While most designers are now creating themes that are, by default, responsive, this doesn’t necessarily mean they actually work well on mobile devices.

The width layouts of these so-called responsive themes can be problematic for mobile users, and the only way to see for sure whether or not a theme is going to work is to test it on your browser screen. You can resize it to see how it’s really going to translate for mobile.

Another great option is to use the Mobile-Friendly Test Page operated by Google, which lets you post the theme demo URL. You can then not only determine if the theme really is mobile friendly, but this handy tool will even point out changes you can make to perfect it.

Choose the Right Font Size and Images

You need to have a relatively large font size for the best readability on mobile devices. Some experts recommend at least a 14px font size, and the buttons should also be substantially sized. You want your readers to see your buttons and navigation cues, and also to be able to hit the right buttons quickly.

The more difficult it is for your audience to read or navigate your site on their mobile device, they more likely they are to get frustrated and leave it without ever coming back.

In addition to the size of your font and your buttons and navigation elements, it can’t be stressed enough how important it is to only use high-resolution images. Most of the current iOS devices have screens that require high-res images, and if you don’t make sure to include these on your site, the pictures on your blog will look pixelated or blurry to the audience.

Don’t Restrict Your Audience

No matter how important it is in a general sense to have a mobile-optimized blog, at the same time you don’t want to force your audience to view only the mobile version when they’re using a tablet or smartphone.

Your audience will be most satisfied if they have the option to view your site in the way they prefer, so it’s always advisable to include the option to view the desktop version in the mobile version. Some people are simply going to prefer this option, and the more flexibility you can provide to your audience, the more favourably they’re likely to perceive your blog as being.

Always Keep Testing

As a final note about creating a blog that’s perfectly optimised for mobile, it’s an ongoing process. Sure, you’ll test your theme before installing it, but testing should continue on a regular basis if you want to give your audience the best possible experience on a continuous basis.

Along with Google’s Mobile-Friendly Test Tool, there are other testing tools that aren’t free but can’t be helpful to you. These tools let you know what your page looks like when it goes mobile, and can also help you understand why things aren’t working the way they should.

Ensuring that your blog is optimised for mobile users is absolutely necessary, and it’s not something you can do once and forget about for the rest of your career as a blogger. Instead, it’s something you always need to give attention to so you can make sure your mobile readers are going to become your loyal audience.

Best Analytics Tools to Measure Social Media Success

The 5 Best Tools to Measure Social Media Success

Google Analytics

Kissmetrics

ViralHeat

Klout

Hootsuite

Important factors to start your Entrepreneurial Journey

Custom Web Design vs Website Templates

10 Common Website Design Mistakes need to avoid

Mystery between the difference in Static & Dynamic Websites

How to create an optimize Mobile friendly Blog

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